Brand Assets

Brand Assets is your library of approved images — logos, product shots, lifestyle photos, and graphics — that the AI can draw on when it builds and edits your emails. Give the AI real visuals to work with and every design looks authentically yours.

Why a managed asset library

Generic stock imagery is the quickest way to make an email feel off-brand. By storing your own assets, you ensure the AI reaches for your product photos and graphics first — so a generated email looks like it came from your team, not a template.

How the AI understands your assets

When you add an image, EmailFlow AI analyzes it with vision AI to understand what it depicts — the subject, style, and colors. That understanding lets the builder pick the right asset for the right spot automatically: a product close-up for a feature block, a wide lifestyle shot for a hero, and so on. You're not just storing files; you're giving the AI context.

photo_library

Upload a variety — logos on light and dark backgrounds, hero-ratio images, and square product shots — so the AI always has a good fit for each layout.

Using assets across the Studio

Your assets are available throughout the AI Design Studio. When you generate an email or run Remix for My Brand, the AI leans on your library to keep visuals on-brand. You can also combine assets with AI image remix to restyle a base image while keeping your subject.

Part of your brand profile

Brand Assets work hand in hand with your brand voice and colors. The fastest way to populate everything at once is a one-time brand scan, which captures your logo and visual identity straight from your website. Together, assets, colors, and voice make “on-brand” the default for every email you create.

Frequently asked questions

Where do my brand assets get used? Everywhere the AI designs for you — email builds, Remix for My Brand, and subject-line suggestions all draw on your colors, logo, and voice so output looks on-brand from the first draft.

Can I change them later? Yes. Update your assets anytime and future AI generations pick up the changes immediately — existing emails stay exactly as you left them.

What if I don't have brand guidelines? Run a brand scan of your website and we'll extract sensible colors, logos, and tone for you to review and tweak.