Recipients

Who you send to matters as much as what you send. EmailFlow AI lets you target an entire list or a precise segment, and it automatically keeps risky and duplicate addresses out of the send.

Lists and segments

The simplest option is to send to a whole list. For sharper targeting, send to a segment — a saved filter such as “subscribers who opened the last campaign” or “contacts in the EU on the Pro plan.” Segments typically improve open and click rates because the message is more relevant to who receives it.

The Choose your recipients step of the campaign wizard: a mailing list picker set to a list, an optional segment dropdown beside it, and an Add another list button — Pick a list, optionally narrow it with a segment, and stack more lists if you need them.

Clean recipients by default

Before a campaign goes out, EmailFlow AI works from your verified contacts. Thanks to automatic verification, addresses that are invalid or high-risk are filtered out, and unsubscribed or suppressed contacts are never included. This protects your sender reputation and improves deliverability — and it's handled for you at no extra charge.

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You don't need to scrub your list manually. Verification runs as contacts are imported or added, and again as a safeguard before sending.

Targeting tips

Prefer engaged segments over “everyone” for promotions — it lifts results and lowers complaints.
Use custom fields (location, plan, interests) to build precise segments.
Suppress recent recipients if you're sending frequently, to avoid fatigue.

Quotas

The number of contacts you can store — and your monthly email volume — are set by your plan. Every email a campaign delivers counts toward that monthly volume, so a send to a 2,000-contact segment uses 2,000 emails. If adding recipients would exceed your contact limit, or a send would exceed your remaining volume, you'll see a clear prompt before anything goes out — you're never charged automatically. Higher tiers raise both limits.

Frequently asked questions

Do I have to clean my list before sending? No. Automatic verification filters invalid and risky addresses as contacts are added and again before a send, so your list stays healthy without manual scrubbing.

Will unsubscribed people get my email? Never. Unsubscribed and suppressed contacts are excluded from every send automatically, keeping you compliant.

Can I exclude people who got my last email? Yes — build a segment based on recent engagement or sends to avoid fatiguing your most-contacted subscribers, which keeps complaints low and engagement high.