Create a campaign

Creating a campaign takes a few minutes: name it, attach an email, point it at an audience, and set a subject. Here's how each step works and what to get right before you send.

1. Name and basics

Give the campaign a clear internal name (recipients never see it) so you can find it later in your reports — for example, “March Newsletter” or “Spring Sale — Day 1.” Set the From name and address from your verified senders, and a reply-to address if it differs.

2. Attach your email

Choose the email this campaign will send. You can build a fresh one in the AI Design Studio, reuse a saved design, or start from the template gallery. Run Remix for My Brand first if you want it on-brand from the start.

3. Choose recipients

Select the list or segment to send to. Targeting a segment — rather than an entire list — usually lifts engagement and protects your sender reputation. See Recipients for details.

4. Write the subject

Your subject line is the single biggest driver of open rate. Write your own or have the AI generate several options to choose from.

5. Review and send

Do a final review, then send or schedule the campaign. Want to optimize before committing the whole list? Set up an A/B test so EmailFlow AI can find the winning version for you and send it to everyone else automatically.

Frequently asked questions

Can I send a test to myself first? Always preview your email in the live preview and, where supported, send yourself a test before launching to your full audience.

What if I picked the wrong list? You choose recipients before sending, so review the selected list or segment carefully on the review step — nothing goes out until you confirm.

Do I need to set up sending? Once you've connected a sending provider (Amazon SES recommended) and authenticated your domain, you're set — it's a one-time setup. Just confirm your verified sender and you're ready to send or schedule.