Create a campaign
Creating a campaign takes a few minutes: name it, attach an email, point it at an audience, and set a subject. Here's how each step works and what to get right before you send.
1. Name and basics
Give the campaign a clear internal name (recipients never see it) so you can find it later in your reports — for example, “March Newsletter” or “Spring Sale — Day 1.” Set the From name and address — any address at your verified sending domain works — and a reply-to address if it differs.
2. Attach your email
Choose the email this campaign will send. You can build a fresh one in the AI Design Studio, reuse a saved design, or start from the template gallery. Run Remix for My Brand first if you want it on-brand from the start.
3. Choose recipients
Select the list or segment to send to. Targeting a segment — rather than an entire list — usually lifts engagement and protects your sender reputation. See Recipients for details.
4. Write the subject
Your subject line is the single biggest driver of open rate. Write your own or have the AI generate several options to choose from.
5. Review and send
Do a final review, then send or schedule the campaign. Want to optimize before committing the whole list? Set up an A/B test so EmailFlow AI can find the winning version for you and send it to everyone else automatically.
Frequently asked questions
Can I send a test to myself first? Always preview your email in the live preview and, where supported, send yourself a test before launching to your full audience.
What if I picked the wrong list? You choose recipients before sending, so review the selected list or segment carefully on the review step — nothing goes out until you confirm.
Do I need to set up sending? There are no servers to connect — every plan sends through our managed delivery infrastructure. Just verify your sending domain once (a few DNS records) and you're ready to send or schedule.