Reports & logs

Every send is measured. Campaign reports show opens, clicks, bounces, and unsubscribes in real time, with link-level detail and per-recipient logs — so you can see exactly what worked and act on it.

Headline metrics

Opens — how many recipients opened the email, and your open rate.
Clicks — total and unique clicks, and your click-through rate.
Bounces — addresses that couldn't receive the message, split by hard and soft bounces.
Unsubscribes & complaints — opt-outs and spam reports, which help you protect list health.

Link and engagement detail

Drill into which links got the most clicks to learn what your audience actually cared about. This link-level breakdown is invaluable for deciding what to feature next time and where to place your primary call to action.

Per-recipient logs

Beyond the aggregate numbers, you can see activity at the individual level — who opened, who clicked, and what bounced. These logs are useful for troubleshooting deliverability questions and for building re-engagement segments from people who did (or didn't) engage.

insights

Reports update live as events arrive, so you can watch a send's performance build in the minutes and hours after launch.

Deliverability signals

Bounces, complaints, and unsubscribes aren't just metrics — they're inputs to your sender reputation. EmailFlow AI processes bounces and complaints automatically and suppresses problem addresses, but watching these trends helps you keep lists clean and maintain strong deliverability over time.

Turn results into your next send

Use what you learn to sharpen the next campaign: refine your segments, iterate on subject lines, and feed winning ideas into your automations. For optimizing a single send, pair reports with A/B testing.

Metrics worth watching over time

Open rate — a read on subject-line and sender appeal.
Click-through rate — how compelling your content and calls to action are.
Bounce rate — a signal of list health; rising bounces mean it's time to clean up.
Unsubscribe and complaint rates — early warnings of fatigue or irrelevance.

Frequently asked questions

Why is my open rate approximate? Opens rely on a tracking pixel that some inboxes block or pre-fetch, so treat opens as a trend rather than an exact count. Clicks are a more reliable engagement signal.

How do I improve weak numbers? Tighten your targeting, test subject lines, and feed winning ideas into your automations.