Plans & quotas
Your plan is sized by two things — AI tokens and contacts — plus team seats and a fair-use send rate. Email sending is unlimited on every tier because you connect your own provider. Every tier includes the full feature set; higher tiers simply raise the limits.
Every plan, the full product
There's no feature paywall here. The AI Design Studio, automations, A/B testing, segments, forms, bring-your-own sending, and automatic verification are available on every plan, including Free. What changes between tiers is capacity, not capability.
What the limits look like
| Limit | Free | Starter | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Price / month | $0 | $19 | $49 | $99 | $299 |
| AI tokens | 100K | 1M | 10M | 50M | 500M |
| Email sending | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Contacts | 500 | 5,000 | 20,000 | 100,000 | 1,000,000* |
| Lists | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Automations | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Team members | 1 | 2 | 5 | 20 | Unlimited |
| Send rate (fair use) | 100/hr | 1,000/hr | 5,000/hr | 20,000/hr | 80,000/hr |
See the full side-by-side breakdown on the Pricing page. * Need more than Enterprise? Higher-volume plans are available on demand — just contact us.
What's metered
Only two things are metered. AI tokens power the AI features (generation, editing, image remix, brand scan, subject lines, automation chat) and reset at the start of each billing cycle. Your contact limit caps how many people you can store and email. Email sending itself is unlimited — you send through your own provider.
When you hit a limit
If you reach a quota — AI tokens, contacts, or anything else — EmailFlow AI shows a clear in-app prompt rather than failing silently or charging you. You're always in control of when to upgrade. Limits reset each cycle, so normal usage simply continues next month.
Frequently asked questions
Is there a free trial? Yes — every paid plan includes a 14-day free trial (a card is required to start). The Free plan is free forever and needs no card, so you can explore at your own pace. See upgrading for details.
What counts against my quotas? Email sending is unlimited, so neither campaigns nor automation emails are capped by volume — only your contact count and AI tokens are metered.
Do sending and verification cost extra? You connect your own sending provider and pay it directly for what you send (Amazon SES is about $1 per 10,000 emails). EmailFlow AI adds no per-email or per-server fees, and automatic contact verification is included in every plan at no extra charge.