Forms

Forms are how you grow your audience with permission. Publish a signup form, and new subscribers land directly in the list you choose — ready to receive a welcome email and enter your automations.

Why use a form

The healthiest lists are built from people who chose to join. A signup form captures that consent and the contact details you need, then adds the subscriber to the right list automatically. That means clean growth, accurate data, and a clear opt-in record.

What you can collect

At minimum a form collects an email address, but you can ask for more by adding fields that map to your custom fields — first name, company, interests, or anything you segment on. Keep forms short: every extra field reduces sign-ups, so ask only for what you'll actually use.

From signup to welcome

A visitor submits your form.
The contact is added to your chosen list with the data they provided.
Verification checks the address automatically.
A welcome automation can greet them right away.

how_to_reg

Pair a form with a Welcome new subscriber trigger so every new signup immediately receives a branded introduction — no manual sending required.

Consent and compliance

Forms make it easy to gather and document consent, which keeps you compliant with anti-spam regulations and improves deliverability. Be clear about what subscribers are signing up for, and they'll be more engaged when your email arrives. New contacts from forms count toward your plan's contact limits.

Tips for higher sign-ups

Keep it short. Ask for an email and maybe a first name; every extra field lowers completion.
Set expectations. Tell people what they'll receive and how often.
Deliver value fast. Trigger a welcome automation so new subscribers hear from you immediately.

Frequently asked questions

Where do form sign-ups go? Straight into the list you choose, with the details they provided mapped to your custom fields.

Are form contacts verified? Yes — automatic verification checks each new address, so forms grow your list cleanly without manual cleanup.

Can I place a form on my own website? Yes. Forms are built to be embedded wherever your audience already is — your homepage, a landing page, or a blog post — so the moment someone signs up they flow straight into your list and any welcome automation you've set up.