Tracking domains
A tracking domain makes the open- and click-tracking links in your emails use your own domain instead of a shared one. It's an optional but worthwhile step that strengthens branding and deliverability.
What tracking links are
To measure opens and clicks, EmailFlow AI wraps the links in your email and includes a tracking pixel. When a recipient clicks, the request passes through a tracking URL before redirecting them to the real destination — that's how your reports know what was clicked. By default these URLs use a shared tracking domain.
Why use your own
- Branding — links show your domain, which looks more trustworthy to recipients.
- Deliverability — a consistent, self-branded tracking domain aligns with your authenticated sending domain.
- Reputation — your link reputation is tied to your own domain rather than a shared one.
How to set one up
- Choose a subdomain to use for tracking (for example,
links.yourbrand.com). - Add the DNS record EmailFlow AI provides, pointing it as instructed.
- Verify it — once it resolves, your tracking links use your domain.
links. or email.) rather than your main website host, so email activity stays cleanly separated.Where it fits
A tracking domain complements sending-domain authentication and verified senders. None of these require you to run a server — they're all DNS records you publish while EmailFlow AI handles the infrastructure. Together they present a fully-branded, trustworthy sender to mailbox providers.
Why use a custom tracking domain
- Branded links. Click and open tracking go through your own domain instead of a generic one.
- Trust. Recipients see links that match your brand, which feels safer and earns more clicks.
- Reputation. Keeping tracking on your domain reinforces a consistent sending identity.
Frequently asked questions
Is a tracking domain required? No — tracking works out of the box. A custom tracking domain is an optional polish for brands that want every link to carry their name.
How do I set one up? Add the provided DNS record for your chosen subdomain, much like a sending domain. Once detected, tracked links in your campaign reports use your domain automatically.