Sending & Deliverability
Docs chevron_right Sending & Deliverability chevron_right Verified senders

Verified senders

Your From identity — the name and email address recipients see — comes from your verified sending domain. Verify a domain once, and every address at that domain is a usable sender: hello@, news@, team@, whatever fits the message. There is no separate per-address verification step.

How sender identities work

Every email needs a From address, and mailbox providers only trust mail whose From domain is authenticated. On EmailFlow AI that authentication happens at the domain level: when your sending domain verifies, DKIM and SPF are wired in for the whole domain, and any address at it becomes a valid, authenticated sender. This is simpler than verifying addresses one by one — and stronger, because the cryptographic proof covers everything you send.

Choosing your From address

  1. Verify your sending domain (a one-time DNS step — see Sending domains & DKIM).
  2. When you create a campaign or automation email, enter any From address at that domain.
  3. Set a reply-to address that a real person or team monitors.
emailflow.ai/rui/campaigns
The campaign setup step with the From name and From email fields filled in with an address at the verified sending domain, alongside the subject and tracking options
Setting the From identity on a campaign — any address at your verified domain just works.

Choosing a good sender identity

  • Send from your verified domain, not a free mailbox like gmail.com — unauthenticated free-mail Froms are rejected or junked by modern mailbox providers.
  • Use a recognizable From name — your brand, or a person at your brand.
  • Pick a reply-to address that a real person or team actually monitors.
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Consistency builds recognition. Keep your From name and address stable so subscribers learn to spot — and open — your email.

Where it fits

Your sender identity works together with DKIM domain authentication and our managed delivery infrastructure. With your domain verified, your mail is signed as you, your identity is trusted, and delivery runs through warmed, monitored infrastructure — the recipe for landing in the inbox.

Why domain-level senders matter

  • Trust. A recognizable From address on an authenticated domain improves opens and reduces spam reports.
  • Deliverability. Aligned, authenticated senders are far more likely to reach the inbox.
  • Flexibility. One domain verification unlocks every address at that domain — no waiting on per-address confirmations.

Frequently asked questions

What's the difference between a sender and a domain? The sender is the specific From identity on an email; your sending domain is the authenticated domain that proves you're allowed to send as it. Verify the domain and every sender at it is covered.

Can I use more than one sender? Yes — use as many addresses at your verified domain as you like (for example, support@ and newsletter@) and pick the right one per campaign.

Can I send from an unverified domain? No. The From address on campaigns and automations must belong to a domain you have verified — that is what keeps your deliverability (and everyone else's) high.