Verified senders

A verified sender is a confirmed From identity — the name and email address recipients see when your mail arrives. Verifying it builds trust, keeps replies flowing to the right place, and rounds out your deliverability setup.

What a verified sender is

Every email needs a From address. A verified sender proves you control that address, which prevents spoofing and reassures mailbox providers that the identity is legitimate. It's the human-facing complement to domain authentication: the domain proves where mail comes from, the verified sender confirms who it's from.

Setting one up

Add the From name and email address you want to send as.
Confirm ownership of the address through the verification step.
Select it as the sender when you create a campaign or automation email.

Choosing a good sender identity

Send from your authenticated domain, not a free mailbox like gmail.com.
Use a recognizable From name — your brand, or a person at your brand.
Pick a reply-to address that a real person or team actually monitors.

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Consistency builds recognition. Keep your From name and address stable so subscribers learn to spot — and open — your email.

Where it fits

Verified senders work together with DKIM domain authentication and the sending server you connected. With all three in place, your mail is signed, your identity is trusted, and delivery runs through your own provider — the recipe for landing in the inbox.

Why verified senders matter

Trust. A recognizable, verified From address improves opens and reduces spam reports.
Deliverability. Aligned, authenticated senders are far more likely to reach the inbox.
Replies. Set a reply-to people can actually respond to, so conversations land where you want them.

Frequently asked questions

What's the difference between a sender and a domain? A verified sender is the specific From identity on an email; your sending domain is the authenticated domain that proves you're allowed to send as it. You need both: an authenticated domain and a sender that uses it.

Can I use more than one sender? Yes — set up multiple senders (for example, support and newsletter) on your authenticated domain and pick the right one per campaign.